{"product_id":"phaidon-nike-better-1-book-black-1","title":"Phaidon \"Nike Better is Temporary\" Book","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAt Nike, the desire to be the best is a journey, not a destination – better is always temporary.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePhaidon commemorates the company's influence with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eNike: Better is Temporary\u003c\/em\u003e, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBeginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\"\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eNike: Better is Temporary\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewill serve as a manual of innovation and inspiration for generations to come.\u003c\/p\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSpecifications:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFormat: Hardback\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSize: 310 x 230 mm (12 1\/4 x 9 in)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePages: 320 pp\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIllustrations: 500 illustrations\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eISBN: 9781838660512\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Phaidon","offers":[{"title":"O\/S \/ Black \/ 9781838660512-001","offer_id":48950060253358,"sku":"39332606","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/5967\/1726\/files\/phaidon-nike-better-is-temporary-bookphaidon-357390.jpg?v=1787813388","url":"https:\/\/footnovaa.shop\/products\/phaidon-nike-better-1-book-black-1","provider":"footnovaa","version":"1.0","type":"link"}